![]() ![]() What has been the biggest surprise since the brand was founded?Īs a brand that prides itself on being for Gen Z by Gen Z, the biggest surprises have been learning how Gen Z consumers shop. Behind all of Bubble’s success is a network of nearly 5,000 teens who give feedback on everything from new product development to packaging, through a group chat app called Geneva. In just over two years, Bubble has grown from a direct-to-consumer (DTC) brand offering five SKUs to being available in over 9,000 doors, including big-box retailers like Walmart and CVS and specialty stores like Ulta.Īside from Bubble’s impressive growth, I am extremely proud of how it has become the skincare brand for Gen Z by Gen Z through the open dialogue the brand holds with its young consumer base. Since its creation, Bubble is already one of the fastest growing skincare brands for Gen Z, being accessible to over 90% of the US population. When I created Bubble, I was on a mission to fill the gap in the market for accessible and affordable skincare for young skin, and I truly am proud to say we’ve done just that. What are you most proud of having accomplished? ![]() In 2023, we plan to expand to new international markets and launch four new products in the hopes of conquering a new zone of skincare. ![]() What are some of your key business initiatives for 2023? Notable Advisors / Board Members: Andrew Ross, Jyothi Rao, Sandra Campos, Dor Sela, Alexandra Wilkis Wilson Notable Investors: Willow Growth, Bullish, Fab Ventures, Echo Capital Leadership: Shai Eisenman, Founder and CEOĢ023 Full Year Expected Revenue Range: $20 to $30 million (estimated by industry experts)ĭistribution Channel: Mass, Prestige, Drugstore That's why Bubble continues to support the values and needs of its young consumers by advocating and donating to nonprofits and organizations that focus on mental health. Eisenman fell in love with the beauty industry because beauty brands serve a dual role, affecting consumers’ lives from a clinical and scientific perspective while also creating powerful emotional connections. Bubble sets a new skincare standard while truly listening to what its customers want and need by tapping into its consumer voice by building a community of Gen Z shoppers whose feedback and suggestions are vital through every step of the business―from packaging to product ingredients to developing formulations that refuse to compromise price for efficacy. Her goal was to disrupt an industry and shelf that had very little innovation for decades, resulting in the first skincare brand ever created for young skin. “We don’t formulate with a single controversial ingredient.Founder Shai Eisenman launched Bubble after discovering that even though younger consumers are the most digitally sophisticated and globally connected generation, they were still using the exact same traditional skincare products that their mothers had purchased in drugstores decades ago. “We want products out there for our kids to be using,” she said. ![]() Eisenman said the company didn’t need to reformulate any products to meet regulatory requirements in Europe. They index so, so well with Gen Z.”īubble focuses on prestige-caliber skin care at mass pricing, with colorful packaging for the TikTok generation. It’s the same reason Beauty Bay made such an amazing partner. “That’s why we chose Walmart - we know that 42 percent of Gen Zers go to Walmart three to four times a month. “We keep our hands on the pulse of what our community is looking for,” Eisenman said. Social listening played a large role in the partnership. customer won’t need to pay a significant fee to get our products, or have to wait for weeks and weeks.” “At launch, 60 percent of our traffic was international, and every other comment on our TikTok is asking about availability in the U.K. of 9,000 doors, Eisenman is now looking abroad for opportunities. Katherine Power Looking for Fresh Brands to Grow With Greycroft ![]()
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